SEO 1.0 is the old SEO which main focus was to optimize a website (content, keywords, Title) image for Google Images and the product feed for eCommerce. The content was unreadable and has no meaning for the user, it was meant for the search engines. The main point here was to have a lot of keywords and to bring the page above the others. If the position is below top 10, then the page has ‘failed’.
The minimum period to get the desired results is around 3 months.
It focuses on link building (manually adding), keywords, clicks, page views, visits, one way communication, optimization for links.
SEO 2.0 is the new SEO, which is the act of rendering Google’s results optimal based on Google’s Universal Search Algorithm “the simultaneous optimization of images, videos, a search within a search, sub-pages, and SML descriptions, as opposed to just an index homepage”; “in an optimization problem we seek values of the variables that lead to an optimal value of the function that is to be optimized”; “to promote the optimization and diversification of a Web 2.0 website within Google”.
The minimum time to get the results in SEO 2.0 is around 6 months.
- Research of the project semantic
- Website Audit
- Conversion Rate Optimization
- Link bait
- External Audit
- Adding Markers
- Social Media
- KPI and ROI
- Dialog conversation
We have to do more than to create a basic website and to hope external factors will help us. We have to optimize each page. If we do not have a (enough) page for our main goal in the website, we must create one or more relevant.
Delete everything that is irrelevant. For example – You are a logistics company and you have posts about “How to date a woman” or “How to lose weight”. Nobody will ever read your posts just because you are offering something else.
The content MUST be for the readers, not for the search engines like in SEO 1.0. It should have at least one clear image (with alt). One H1 tag (Title), several H2,H3 tags, several paragraphs, bullet lists and if required – tables, accordion tabs, spoilers and anything which will make easier to understand and read the text.
The expenses in SEO 2.0 are dramatically increased in terms of copywriting.
KPI (Key Performance Indicator)
KPI is a business metric used to evaluate factors that are crucial to the success of an organization.
- Define the most effective ways to get new traffic
- Social Media Analysis
- Analysis of the users, who use the website with their mobile devices
- eCommerce analysis
ROI (Return on Investment)
It’s an easy thing to calculate if you’re doing Pay-Per-Click (PPC) advertising. If your revenue is higher than your spend, PPC management fees and cost of goods, then your client is getting a return on their investment. Although it’s simple to figure out ROI for PPC, the same cannot be said for search engine optimization (SEO).
Targeted traffic means traffic that accomplishes the purpose and goals of the website, such as:
- Repeat Traffic
CRO (Conversion Rate Optimization)
How to increase the conversion rate?
- Optimize the pages for users
- analyze users’ interests
- internal link structure for recommended products or pages.
SEO 1.0 is all about quantity, whereas SEO 2.0 is about quality. In the past, significant amount of money goes for purchasing tons of links. In contrast, in SEO 2.0 less links are being bought in a very strong selection.
Try to increase the key phrases from hundreds to thousands. Create new pages for small groups of key phrases.
Your online reputation is extremely important. Make sure you have a good presence on Facebook, Twitter, Google Plus, LinkedIn and more.
- Long effect
If SEO 1.0 is about website optimization (content, keywords, meta tags, Title and Header tags) and search engine placement, then SEO 2.0 is about:
- Syndication: RSS 2.0, ATOM
- Content Delivery Networks
- Dynamic Content (content management systems)
- Social Media Optimization & Public Relations Optimization including Online Reputation